By: Martin Silcock
My vision after reading P&G’s description of their vision of one-to-one relationships in real time seems to have little to do with insight, but rather more an automation of marketing or service...
View ArticleBy: Leonard Murphy
I’d disagree to an extent Martin. To develop any relationship you have to have a fairly deep level of understanding of the party you are relating to. That is clearly in the “insight” category, although...
View ArticleBy: Martin Silcock
My thinking was, Leonard, that to be truly “real time” in a mass way, you will need to automate the experience. The insight’s about why a pattern is occurring may be useful learnings, but to deliver...
View ArticleBy: Martin Silcock
My vision after reading P&G’s description of their vision of one-to-one relationships in real time seems to have little to do with insight, but rather more an automation of marketing or service...
View ArticleBy: Leonard Murphy
I’d disagree to an extent Martin. To develop any relationship you have to have a fairly deep level of understanding of the party you are relating to. That is clearly in the “insight” category, although...
View ArticleBy: Martin Silcock
My thinking was, Leonard, that to be truly “real time” in a mass way, you will need to automate the experience. The insight’s about why a pattern is occurring may be useful learnings, but to deliver...
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